REEBOK FW23 SALES CAMPAIGN

REEBOK FW23 SALES CAMPAIGN

At the iconic Senato Garden in Milan, Reebok celebrated its FW23 collection, offering a unique opportunity to relive the brand’s heritage, embrace its transformation, and preview its future.

At the iconic Senato Garden in Milan, Reebok celebrated its FW23 collection, offering a unique opportunity to relive the brand’s heritage, embrace its transformation, and preview its future.

At the iconic Senato Garden in Milan, Reebok celebrated its FW23 collection, offering a unique opportunity to relive the brand’s heritage, embrace its transformation, and preview its future.

At the iconic Senato Garden in Milan, Reebok celebrated its FW23 collection, offering a unique opportunity to relive the brand’s heritage, embrace its transformation, and preview its future.

Client

THE SOLO HOUSE

Year

2023

Category

Art Direction

Live Project

Visit Site

the challenge

the challenge

The event aimed to connect Reebok's rich history with its evolving identity. Attendees were invited to experience the brand’s journey from past to present, feeling the moment of change unfold before their eyes. As part of this transformation, Reebok showcased its vision for the future, emphasizing the creation of a new global community where tradition and innovation coexist, forging stronger bonds with its audience and building the foundation for what’s to come.

The event aimed to connect Reebok's rich history with its evolving identity. Attendees were invited to experience the brand’s journey from past to present, feeling the moment of change unfold before their eyes. As part of this transformation, Reebok showcased its vision for the future, emphasizing the creation of a new global community where tradition and innovation coexist, forging stronger bonds with its audience and building the foundation for what’s to come.

The event aimed to connect Reebok's rich history with its evolving identity. Attendees were invited to experience the brand’s journey from past to present, feeling the moment of change unfold before their eyes. As part of this transformation, Reebok showcased its vision for the future, emphasizing the creation of a new global community where tradition and innovation coexist, forging stronger bonds with its audience and building the foundation for what’s to come.

the challenge

The event aimed to connect Reebok's rich history with its evolving identity. Attendees were invited to experience the brand’s journey from past to present, feeling the moment of change unfold before their eyes. As part of this transformation, Reebok showcased its vision for the future, emphasizing the creation of a new global community where tradition and innovation coexist, forging stronger bonds with its audience and building the foundation for what’s to come.

COURTYARD

COURTYARD

GENEALOGY WALL

GENEALOGY WALL

ICONS EXHIBIT

ICONS EXHIBIT

CAMERA MOTION TEASER

CAMERA MOTION TEASER

CONCEPT IDEA

FINAL ARTWORK

GIVEAWAY

A heartfelt thank you to Giuseppe Melone and the entire team at The Solo House for involving me in this exciting project. It’s been a pleasure working with you and contributing to such a unique experience. I look forward to future collaborations!

A heartfelt thank you to Giuseppe Melone and the entire team at The Solo House for involving me in this exciting project. It’s been a pleasure working with you and contributing to such a unique experience. I look forward to future collaborations!

©2024 NACHO VALENTINI DESIGN

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©2024 NACHO VALENTINI DESIGN

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©2024 NACHO VALENTINI DESIGN

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©2024 NACHO VALENTINI DESIGN

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